SERVICES
NAMING &
BRAND ARCHITECTURE
A great name sparks curiosity, capturing a simple truth about who you are as a company. Getting there is a unique creative process. First, I sift through linguistic roots, obscure references, & pages of free association to unearth a few gems. Then, I do it again. Finding the perfect name takes time, but once we land on it, we’ll know: it’ll sing.
BRAND STRATEGY &
DEVELOPMENT
Your brand isn’t just a logo or a look—it’s the unified story you tell across every customer touchpoint. To shape that story, first I zoom out and conduct a comprehensive research and discovery process. Then, I zoom back in and dive deep, hunting for pearls. It’s those unexpected insights that create the foundation for true differentiation.
VERBAL IDENTITY & COMMUNICATIONS
It’s simple: language is how ideas come to life. And with 20 years of experience and a master’s degree in writing, it’s also a central part of my toolkit. From messaging & positioning to user communications, websites and investor decks, to speeches, manifestos, and more, I can create persuasive communications in any format you need.
PRODUCT STRATEGY &
CONTENT DESIGN
Wireframes may come before words, but the right words can often reveal design hiccups that prevent a seamless user experience. As you likely know, the best UX happens in an ongoing rally between visual and verbal designers. Need that kind of content partner to craft friction-free products that people love to use? I may be your person.
CREATIve IDEATION
Sometimes, I’m brought in for strategic / creative thinking beyond the standard deliverables—and that’s where things get interesting. Have a special project that needs a fresh external perspective, a keen sense of True North, or just a billion great ideas? You're in luck. I happen to specialize in all three.
DAY-LONG DEEP DIVES
Don’t have the budget for a long-term engagement but still need the help of a meaning maker like me? No problem. Give me the play-by-play of what you’re struggling with and give you a day of single-minded focus & actionable results FTW. Contact me to discuss my day rate and availability for this kind of one-off gig.