LANGUAGE
VERBAL DESIGN
Much of the work I do, especially with larger brands, is under NDA, and unable to be shared. But! Lately I’ve been collaborating on strategy & verbal design work with the good folks over at wellness-focused brand studio, Herman-Scheer, and they’ve allowed me to post some of our work together. The following are a few projects we banged out, alongside talented designers, Nate Moore (DetoxU / Skycrest) & Mary Galloway (Galatea). Please scroll to the bottom of this page to read a few Brand Narratives I’ve written.
DETOXU
A detoxification product can sometimes raise doubts, so instead of doubling down on the on the product itself, we elevated the body itself as the true hero of the story. DetoxU combines a toxin test lab with an all-natural, physician-developed detox protocol that optimizes nature, empowering the body to heal itself.
SKYCREST
A private equity company wanted to transform roofing from a offline legacy trade, to a modern, digital-first brand experience. As someone who recently did a roof replacement myself, where much went wrong, what I wouldn’t give to have had a company like Skycrest in my corner.
GALATEA
A digital publisher wanted to de-stigmatize their romance titles and push away from the clichéd tropes of the genre. So, we shifted the focus from emotional benefits down to sensual ones; striking a balance between a vibrant, modern aesthetic and the promise of erotic embodiment & escape.
