HOW CAN A CREATIVE AGENCY OWN THE CONVERSATION AROUND
LONG-TERM IMPACT? GIVE IT A NAME THAT EVOKES CURIOSITY,
WONDER, AND A COMMITMENT TO THE LONGVIEW.
When I first met Seso, they were a creative agency in search of a new moniker. They did impressive work with clients like NASA, TED, X Prize Foundation, and the Smithsonian Research Institute, to name a few, and the more I got to know them, the more I understood their need to have a name that would feel as expansive as their ideas.
Working closely through a number of iterations, I ultimately arrived at a name that I felt encapsulated the agency’s vision: A Hundred Years. The idea for this name spoke about a commitment to the longview, and about the desire to make impact, well-beyond the scope of a normal human lifespan.
In addition to developing the new name, and the messaging to support it, my work included producing an event to support the relaunch of the company.
A Hundred Years has also turned to me for client work, like helping to rename the Impact Hub, as well as continued internal projects: they needed a strong concept for the company’s 2016 holiday gift, and I came up with the idea of commissioning an artist to create prints from a 100 year-old fallen tree, to communicate the brand’s larger narrative in a meaningful way. A Hundred Years produced this video and delivered the limited-edition prints in beautiful branded packaging for their mailing list of former clients and friends to enjoy for years to come.