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HOW CAN A CREATIVE AGENCY OWN THE CONVERSATION AROUND
LONG-TERM IMPACT? GIVE IT A NAME THAT EVOKES CURIOSITY,
WONDER, AND A COMMITMENT TO THE LONGVIEW.

 


 

PROJECT

When I first met Seso, they were a creative agency in search of a new moniker. They did impressive work with clients like NASA, TED, X Prize Foundation, and the Smithsonian Research Institute, to name a few, and the more I got to know them, the more I understood their need to have a name that would feel as expansive as their ideas.
 

WORK

Working closely through a number of iterations, I ultimately arrived at a name that I felt encapsulated the agency’s vision: A Hundred Years. The idea for this name spoke about a commitment to the longview, and about the desire to make impact, well-beyond the scope of a normal human lifespan. 

In addition to developing the new name, and the messaging to support it, my work included producing an event to support the relaunch of the company.

A Hundred Years has also turned to me for client work, like helping to rename the Impact Hub, as well as continued internal projects: they needed a strong concept for the company’s 2016 holiday gift, and I came up with the idea of commissioning an artist to create prints from a 100 year-old fallen tree, to communicate the brand’s larger narrative in a meaningful way. A Hundred Years produced this video and delivered the limited-edition prints in beautiful branded packaging for their mailing list of former clients and friends to enjoy for years to come. 

 

HOLIDAY GIFT CONCEPT

 


LAUNCH PRODUCTION

 
 


COMPANY MESSAGING

 


RESULTS

Marc Mertens, CEO, A Hundred Years:

"Alli was the driving force in the rebranding process of our firm, leading an effort that created an overwhelming positive response from current and prospective clients and opening an entirely new field of business for our studio. She challenged conventions by drawing from a deep creativity in her strategic approach and was incredibly resourceful in the execution of key strategies. Her ability to go from the 10,000 foot view to the hands-on crafting of messaging all the way to the production of our launch event is unmatched - as is her ability to see and make connections that allow an idea to become reality."