HOW CAN A CREATIVE AGENCY OWN THE CONVERSATION AROUND
LONG-TERM IMPACT? GIVE IT A NAME THAT EVOKES CURIOSITY,
WONDER, AND A COMMITMENT TO THE LONGVIEW.
 

When I first met Seso Media Group, they were a creative agency in the process of a rebrand. They had already hired a specialized naming agency who failed to deliver on the brief, and I was handed the reins.

As a shop with a truly impressive roster of clients including names like NASA, TED, Smithsonian Research Institute, and X Prize Foundation, I wanted them to have a distinctive name that was as expansive as their big-thinking clients, and their even bigger-dreaming team.

The abridged creative brief I gave for myself? A name that would make someone stare out into the distance, and evoke wonder.
 

WORK

Working closely through a number of iterations, I ultimately arrived at a name that I felt encapsulated the agency’s vision and lived up to its aspiration for itself:

A Hundred Years.

The idea for this name spoke about the desire to make an impact, well-beyond the scope of a normal human lifespan. It gave the company leaders a unique kind of ‘IP’ that more easily framed up conversations about the long view with their clients.

In addition to this naming work, I developing new messaging framework for the agency’s site and produced an event to support their relaunch.

LAUNCH PRODUCTION

RESULTS

Marc Mertens, CEO of A Hundred Years, had this to say about working with me:

"Alli was the driving force in the rebranding process of our firm, leading an effort that created an overwhelming positive response from current and prospective clients and opening an entirely new field of business for our studio. She challenged conventions by drawing from a deep creativity in her strategic approach and was incredibly resourceful in the execution of key strategies. Her ability to go from the 10,000 foot view to the hands-on crafting of messaging all the way to the production of our launch event is unmatched - as is her ability to see and make connections that allow an idea to become reality."