HOW DO YOU EMPOWER BLUE COLLAR WORKERS IN THE US TRUCKING INDUSTRY? BUILD A PRODUCT THAT MAKES THEIR JOB EASIER


 
 

PROJECT

Truckers are the invisible spine of the American economy. Their role in keeping all manner of store shelves stocked is easily overlooked, but without them, industry itself would come to a complete stand-still. Being a more traditional industry, these workers have yet to really benefit from technology, that’s why Mudflap decided to build a platform to make drivers’ job easier, more fun, and, ultimately, more profitable. The two co-founders turned to me when the product was still just a twinkle in their eyes to help conceptualize the product and build out its brand.

 

WORK

Our work together included:

  • Renaming the company

  • Researching their space and developing differentiated messaging

  • Creative direction around visual identity and design

  • Consultation on product strategy and development

  • Building out a relevant content strategy and communications plan

  • Developing a strategic launch plan

 

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RESULTS

Mudflap was a bootstrapped start-up when we first started working together, and after working together for six month, they presented at the NFX demo day and were able to raise a seed-round of $4 million.

Here’s what Sanjay Desai, Mudflap’s CEO, had to say about working with me:

"Alli has had a transformative impact on our young company. She has truly embraced becoming an extended member of our team and approaches everything she takes on with a real sense of ownership and accountability. Alli is both incredibly creative and inherently practical--this unique combination has made all of the projects she has touched from product strategy to branding to marketing and copy fundamentally better. We are an early-stage startup in a constant state of change--Alli always keeps pace and in fact, often sets the pace to help us move faster and push our thinking further. Her work product is consistently superb and always delivered on time. As such, she is a trusted and highly-valued contributor who we are excited to collaborate with for a long time to come."