PRODUCT DESIGN / UX WRITING
Microsoft brought me on to provide UX feedback and level up content across the Mobile experiences of their Power BI and Flow products. One example of the kind of work I did with them, is as follows:
When I first came into the Power BI's main menu, the idea of ‘Workspaces’ was confusing to me. Mainly, because by clicking it, got you to two sections, ‘My Workspace’ and ‘Groups’. So, I suggested removing the concept of ‘Groups’, replacing it instead with the notion of ‘Shared Workspaces’ - which seemed like a logical subcategory from the overall ‘Workspaces’, and which would hang together well with ‘My Workspaces’.
Under ‘My Workspaces’, I also recommended breaking that subcategory down even further, into ‘My Dashboards’ and ‘My Reports,’ along with their corresponding icons, to mirror the colored squares in the section below it. Below, you can see the original screen to the left, and my crude mock-ups to the right.
When two entrepreneurs - veterans in the trucking space - turned to me to help them conceptualize a product and build out its brand, they didn't yet know what kind of person I was: someone who'd tell the whole truth, and nothing but the truth.
On our first call, I told them I hated their company name.
The name was awkward to say. It wasn't distinct, feeling like it would blend into dozens of other similar-type names in their industry. And it didn't have the vibrant and fun energy of the brand that they were looking to build, in order to empower blue collar workers.
So, I convinced the CEO to let me take a crack at the challenge and came up with the name that they eventually came to use and love: MUDFLAP.
Mudflap still referenced their industry, by echoing an element of a truck, but had a bit of a silly sound that laid the groundwork for a casual brand that doesn't take itself too seriously. I also conceived of the splat that would come to be used as the product's logo and app icon, as shown to the right here.